I led the visual design for 2XKO’s return to EVO in 2025, right ahead of our closed beta. The challenge was introducing an unlaunched game at the Super Bowl of fighting games and making it feel like it already belonged on the main stage. Working with cross-functional teams and external partners, I delivered main stage branding, booth design, signage, and arcade cabinets that gave 2XKO a confident, established presence on the floor.